{"id":341,"date":"2019-01-09T10:19:21","date_gmt":"2019-01-09T10:19:21","guid":{"rendered":"https:\/\/www.hamuch.com\/blog\/?p=341"},"modified":"2019-01-23T10:29:28","modified_gmt":"2019-01-23T10:29:28","slug":"builder-pricing-site-launches-how-to-speak-builder-guide-for-its-customers","status":"publish","type":"post","link":"https:\/\/hamuch.com\/blog\/2019\/01\/09\/builder-pricing-site-launches-how-to-speak-builder-guide-for-its-customers\/","title":{"rendered":"Builder pricing site launches \u2018How to Speak Builder\u2019 guide for its customers"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>New&nbsp;10-point&nbsp;guide aims to make customers and builders more comfortable<\/li><li>Includes advice such as \u2018you don\u2019t have to drop your aitches\u2019 and \u2018not all of us take three sugars\u2019<\/li><li><a href=\"https:\/\/www.hamuch.com\/\">HaMuch.com<\/a>&nbsp;guide&nbsp;details everything from&nbsp;breakfast times to the meaning of quotes<\/li><\/ul>\n\n\n\n<p>A new guide to\u00a0speaking to <a href=\"https:\/\/www.hamuch.com\/builder\/\">builders<\/a>\u00a0from tradesman pricing website\u00a0<a href=\"https:\/\/www.hamuch.com\/\">HaMuch.com<\/a>\u00a0is seeking to bridge the divide between home-owners and builders, starting with the common language that divides them.\u00a0<\/p>\n\n\n\n<p>One common problem highlighted is the tendency of&nbsp;men to try to imitate a&nbsp;working-class&nbsp;accent, say \u2018mate\u2019 a lot and drop the names of random tools into conversation,&nbsp;in an attempt to appear knowledgeable.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Chameleon Effect<\/h3>\n\n\n\n<p>We are all guilty of what&nbsp;psychologists refer to as the&nbsp;\u2018Chameleon Effect\u2019, where we mimic&nbsp;the speech patterns of those we are speaking to, but this is most noticeable amongst middle class homeowners dealing with tradesmen.&nbsp;But builders are, it seems, just as fed up&nbsp;of having to engage in a chat that starts \u2018what about the&nbsp;City&nbsp;game last night, eh?\u2019 as the homeowners who feel obliged to engage in it.<\/p>\n\n\n\n<p>\u201cPart of this need to adapt your language is down\u00a0to not wanting to be ripped off,\u201d says Tarquin Purdie, who is\u00a0MD at<a href=\"https:\/\/www.hamuch.com\/\">HaMuch.com<\/a>\u00a0\u2013 which offers up-front labour costs for all trades.\u00a0\u201cOne of the reasons\u00a0I founded the website was so that we could stop this charade, where customers\u00a0feel they have to\u00a0reel off names of wood,<a href=\"https:\/\/www.hamuch.com\/plasterer\/plastering\/\">\u00a0plastering techniques<\/a>\u00a0or the Premier League players they know.\u00a0It makes it a lot less stressful for all concerned.\u201d<\/p>\n\n\n\n<p>\u201cWe naturally feel rapport and connected to people who mirror our body language, tone and the essence of words that we use,\u201d says\u00a0<a href=\"https:\/\/www.instagram.com\/saha_mamta\/?hl=en\">Mamta Saha<\/a>, psychologist at\u00a0<a href=\"https:\/\/livingpotentialinternational.com\/\">Living Potential International<\/a>. \u201cWe have a natural drive to be liked and subconsciously apply a tinge in our accents or an adjustment in our body language if we feel it is going to bring us closer to someone \u2018understanding us\u2019 and as a result they may feel we \u2018understand them\u2019 better, bringing us closer and more connected.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Becoming fluent in tradesmens language<\/h3>\n\n\n\n<p>\u201cWe naturally feel rapport and connected to people who mirror our body language, tone and the essence of words that we use,\u201d says\u00a0<a href=\"https:\/\/www.instagram.com\/saha_mamta\/?hl=en\">Mamta Saha<\/a>, psychologist at\u00a0<a href=\"https:\/\/livingpotentialinternational.com\/\">Living Potential International<\/a>. \u201cWe have a natural drive to be liked and subconsciously apply a tinge in our accents or an adjustment in our body language if we feel it is going to bring us closer to someone \u2018understanding us\u2019 and as a result they may feel we \u2018understand them\u2019 better, bringing us closer and more connected.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hamuch.com\/\">HaMuch.com<\/a>\u00a0founder Tarquin Purdie\u00a0has also been speaking to the plumbers, <a href=\"https:\/\/www.hamuch.com\/electrician\/\">electricians<\/a> and <a href=\"https:\/\/www.hamuch.com\/builder\/roof\/\">roofers<\/a> who use his\u00a0website to advertise for work, finding that the main bugbears of builders in our homes include people assuming they are uneducated, people standing over them as they work and homeowners who\u00a0never offer so much as a glass of tap water.\u00a0<\/p>\n\n\n\n<p>Although some admit that they can get confused by homeowners asking them to&nbsp;copy the latest design trends without so much as showing them a picture of what they would like.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019m called Tarquin, so as you might guess it did take a while for me to be native in the language of tradesman,\u201d says Purdie. \u201cBut I like to feel I am fluent now\u00a0that\u00a0I have been\u00a0running a\u00a0<a href=\"https:\/\/www.pflush.com\/\">plumbing business<\/a> for\u00a0more than\u00a010 years.\u00a0Hopefully this guide will help both sides of the\u00a0deal. Householders will feel more comfortable and builders won\u2019t have to\u00a0drink an endless supply of oversweet tea.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The full\u00a0guide is published below.\u00a0<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>Don\u2019t feel the need to call us \u2018mate\u2019 or change your accent, it\u2019s a just a bit odd.\u00a0Chances are we can work out how well off you are from the house we are working on.\u00a0We won\u2019t be asking you to prove yourself with any power\u00a0tools, so you don\u2019t have to name all the ones you know.\u00a0<\/li><li>Don\u2019t stand over us as we work. It won\u2019t make us work any faster.\u00a0It just makes us nervous.\u00a0<\/li><li>If\u00a0we\u2019re talking we\u2019re not working. We\u2019re happy to spend the day discussing\u00a0the big boxing bout from\u00a0the weekend or the best way to saw a piece of wood, but don\u2019t forget that you\u2019re paying for our time and holding up the job.\u00a0<\/li><li>We don\u2019t all like football. Don\u2019t feel\u00a0that\u00a0you have to pretend to. Just be careful about saying \u2018didn\u2019t they lose 5-0 last night?\u2019\u00a0when we are wearing our team\u2019s\u00a0bobble hat.<\/li><li>Don\u2019t\u00a0silently\u00a0put up with a mess. We always tidy up as best we can at the end of the day and\u00a0properly at the end of a job. If our standards of cleanliness are not up to your own then please tell us.\u00a0<\/li><li>If you\u2019re kind enough to offer us food or go out for sandwiches\u00a0for the team\u00a0then do ask us first. Yes, many sites do run on bacon sandwiches, but Dave\u2019s Jewish\u00a0and Igor is\u00a0trying to lose weight.\u00a0We even had a vegan on a job once.\u00a0<\/li><li>Yes, we would like a cup of tea, thanks.\u00a0Although not all of us take three sugars any more. Greg prefers coffee, although it doesn\u2019t have to be a single estate cold brew. If it\u2019s hot then a pint of squash every hour or two is much appreciated.\u00a0<\/li><li>A quote is just that. A guesstimate, based on the time we think it will take and the materials we think we will need. The final price may go up (it may even go down) as the job progresses, especially if we hit a snag or\u00a0you ask us to do little extras.\u00a0<\/li><li>Don\u2019t be surprised if we down tools around 11am and go the local caf\u00e9 for breakfast. We\u2019ve been up and grafting since 7am and this is hard work. Directions to your premier local greasy spoon are always appreciated.\u00a0<\/li><li>If you don\u2019t understand what we are\u00a0saying\u00a0or doing,\u00a0or are thinking \u2018what they hell are they up to?\u2019 then just ask. You won\u2019t look stupid.\u00a0We\u2019ve got years of experience in this job, you haven\u2019t. We\u2019ve no idea how to do whatever it is you are doing in the lounge on your laptop all day, and we won\u2019t tell your other half about your afternoons watching\u00a0<em>Columbo<\/em>.\u00a0<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>New&nbsp;10-point&nbsp;guide aims to make customers and builders more comfortable Includes advice such as \u2018you don\u2019t have to drop your aitches\u2019 and \u2018not all of us take three sugars\u2019 HaMuch.com&nbsp;guide&nbsp;details everything from&nbsp;breakfast times to the meaning of quotes A new guide to\u00a0speaking to builders\u00a0from tradesman pricing website\u00a0HaMuch.com\u00a0is seeking to bridge the divide between home-owners and builders, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heating-engineer"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/hamuch.com\/blog\/wp-content\/uploads\/2019\/01\/tradesmans-language.jpg","_links":{"self":[{"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/posts\/341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/comments?post=341"}],"version-history":[{"count":2,"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/posts\/341\/revisions"}],"predecessor-version":[{"id":378,"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/posts\/341\/revisions\/378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/media\/377"}],"wp:attachment":[{"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/media?parent=341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/categories?post=341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hamuch.com\/blog\/wp-json\/wp\/v2\/tags?post=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}